Case C-657/11, Belgian Electronic Sorting Technology – does a domain name advertise? [judgment 2013, ECLI:EU:C:2013:516]
On 11 July 2013 the Court ruled (ECLI:EU:C:2013:516) that "advertising" in the Misleading and Comparative Advertising Directive covers the use of a competitor-referencing domain name and of metatags invisible to the eye but read by search engines — while…